Snip-its Haircuts for Kids, the premier kids hair salon franchise that has been catering to young customers since 1995, is looking to expand with franchise opportunities in Minnesota. The company is currently accepting applications from enthusiastic entrepreneurs who are eager to bring the unique Snip-its experience to the great communities of families in the region.
With its 25+ years of experience in, and commitment to providing a fun and memorable haircutting experience for children, Snip-its Haircuts for Kids is poised to become a beloved destination for families in the Twin Cities area. By blending unique branding, convenience, and quality haircare services, Snip-its stands out as the go-to salon for children of all ages.
As the demand for kid-friendly salons continues to grow, Snip-its wants to bring the Twin Cities area a kids’ experience that provides the quality service for which Snip-its is known. The company’s mission has always been to create an atmosphere that kids and parents alike will enjoy, making haircut appointments a fun and stress-free experience. Snip-its’ dedicated team of stylists, specially trained in working with children, ensures that each visit is filled with laughter, excitement, and creativity.
“We are excited to expand Snip-its Haircuts for Kids throughout the Twin Cities area,” said Jason Bakker, CEO of Snip-its Franchise Co. “With our streamlined approach and our extensive experience in the salon industry, we are confident that our franchisees can be successful in providing outstanding services to the vibrant communities throughout Minnesota. By joining our franchise family, entrepreneurs will have the opportunity to make a positive impact in the lives of children and their families while building a fulfilling business for themselves.”
Snip-its Haircuts for Kids offers franchisees comprehensive operational training, multiple areas of franchisee support, and access to a recognized brand that parents have trusted for more than 25 years. Their franchise system provides a comprehensive process – from site selection to marketing strategies – to better position the success of each new salon. By becoming a Snip-its franchisee, entrepreneurs can tap into a market niche that families love, provides pride in business ownership, all while making a positive difference in the lives of children.
For more information about Snip-its Haircuts for Kids and franchise opportunities in Minnesota, please request more information here.
Jill Raedels owns multiple Snip-its salons in multiple states.
The path to exploring a children’s franchise opportunity is not always a straight one. Prior to becoming a successful Snip-its franchisee, Jill Raedels, like many soon-to-be entrepreneurs, was on a completely different career trajectory. She started her career in sales with Enterprise Holdings, Inc. after completing training widely known to be very challenging. Little did she know this experience would provide her the skills and foundation to become a multi-unit owner of 7 children’s hair salon franchises.
As life progressed, Jill became a mother and was looking for a place to bring her daughter for a haircut. To her surprise, there was nothing available in the suburbs of Lexington for kids’ haircuts. Realizing that there was a unserved need in the market, she set out to research children’s franchise opportunities. She recalled hearing about a great kids hair salon in her hometown of Greenville, SC, and began researching. This is where Jill found Snip-its Haircuts for Kids. Within six months, she was signed on and planned to open her first Snip-its location in Lexington, SC, in 2011.
Initially, Jill continued to do both her corporate career while working on the salon business mainly on weekends. However, juggling motherhood and the salon started to take too much time and energy away from what was most important, her family. Knowing she wanted to be her own boss, Jill decided to go all in and focus on Snip-its as a full-time career. Jill quickly expanded her salon footprint by purchasing the Greenville, SC, and Charlotte, NC, locations in 2013 and by mid-2015 she opened her 4th salon in Columbia, SC.
Since then, Jill has expanded her business outside of the Carolinas. She now has locations in Millbury, Peabody, and Canton, MA, rounding out her ownership of Snip-its to seven locations. How does she do it? She believes those considering franchises in the salon industry should have tenacity and be self-starters. Franchisees need to ask a lot of questions, trust the model, and follow the processes that Snip-its has created. She thinks Snip-its’ competitive advantage is their ability to balance the needs of the children, parents, and hair stylists. This was the goal the founder of Snip-its had when she created the first location, and Jill said she believes its why Snip-its has done so well over many years. Keeping each part of this triangle happy in their experience is critical to promote long term growth and success among franchisees who follow the model.
Her business card says “Chief Happiness Officer.” She says one factor with franchising success within Snip-its is to create a good organizational structure. Hiring great people and giving them the autonomy to manage the day-to-day work gives them a sense of ownership. Recruiting a staff with this level of autonomy in your business is critical to becoming a multi-unit franchisee. This structure provides visibility across all salons and ensures employees are being supported and enjoy their jobs.
Jill had seen double-digit growth in most of her salons before the pandemic in 2017, 2018, and 2019. She says Snip-its corporate team was pivotal in helping her manage her expansion and take advantage of this niche children’s franchise opportunity. “The more engaged and involved you are with the corporate team and their initiatives, the more successful you will be,” Jill states.
Living the Dream
Her goal is to continue building her portfolio of salons, but the reward for her is seeing the children. “Very few children’s franchise opportunities allow you to actually see and experience the impact we have on kids and families. “Working in a business that is actually helping to build self-confidence in children is a reward all of its own. And providing a workplace for stylists that share this same passion is such a joyful way to spend my life. I don’t need to think about my dream job because I’m already living it,” Jill concludes.
To learn more about opening your own children’s hair salon franchise with Snip-its, click here to request an informational packet.
Marketing manager for the iconic children’s haircut franchise opens up about what makes the brand a worthy investment
As marketing manager, Mariah Whurr’s job is to show why kids love going to get their haircut at Snip-its, and why parents chose to keep bringing their children back for this one of a kind experience.
Indeed, Snip-its is no ordinary hair salon. Our locations are designed to be magical places for kids that offer a fun and memorable adventure. And, it’s a place where parents know they can trust our stylists to take care of their children.
“It’s fun to interact and go through the whole haircut adventure,” Whurr said.
But it’s not just kids that get to have all the fun. Snip-its has built an exciting and lively culture that permeates from the corporate team down to franchisees and their stylists. With more than 100 years of combined experience in the hair care industry, the Snip-its corporate team offers one of the best investment children’s franchise opportunities for aspiring entrepreneurs looking to realize their dreams of small business ownership.
“With Snip-its, you have the best of both worlds: You’re a local entrepreneur starting a business in your hometown, and you also have the branding of Snip-its and its support team to help you every step of the way,” Whurr said.
In this wide-ranging interview, Whurr talks about how franchisees are supported in marketing efforts, what the competition looks like in this niche market, and what makes for a successful franchise owner.
How do you help new franchisees with their marketing efforts?
Before they open the doors to their new location, we have weekly calls where we go over a marketing plan that includes how to put on a grand opening and how to reach a targeted audience. One of the great things is that we work with an agency called OneTouchPoint that makes it easy to specialize your marketing efforts for your community.
Also, during their multi-day training program, we have almost a full day dedicated to marketing. During that session, I take the time to walk new franchisees through the process, because I don’t expect them to know how marketing works. But we’ll walk you through everything from how to do social media to how to use online reputation management listings. It’s very hands-on.
Do you offer ongoing support for marketing?
Anytime anyone needs a call with me to go over marketing, I’m available. And then some things we do just from the corporate side to help the franchisee, like the website. Each location has its own micro-site, and I’m the back end support there. I also set up and am an admin on their Facebook page, which means I do branded posts on their Facebook page.
What are some other ways you get the Snip-its name out there?
We obviously do a lot of traditional marketing. But we also have a very big following on Facebook. We’ve also partnered with Autism Speaks and companies like DreamWorks and Netflix.
Is there a lot of competition in this niche market?
There are not many companies like us across the country. We’ve been fore more than 27 years, especially on the East Coast and in the Boston area where we started. There are probably three or four other brands that are specific to kids’ haircuts.
What do you think makes for a successful Snip-its franchise owner?
I’ve been surprised sometimes, actually, with who makes a great franchise owner. For the most part, it takes someone who is a people person willing to do a lot of local initiatives to be part of the community they serve. Also, it’s so important to ask for help when they need it, and be able to listen and follow some of our advice.
Learn More about Snip-its!
If you’re ready to learn more about the Snip-its salon franchise opportunity, we invite you to visit our research pages here. If you’re ready to start a conversation about investing in the Snip-its children haircutting franchise, fill out our form here. We look forward to hearing from you!